Download Cool Shades: The History and Meaning of Sunglasses by Vanessa Brown PDF

By Vanessa Brown

Cool colours. presents the 1st in-depth exploration of the iconic attraction of sun shades in visible tradition, either traditionally and this day. Ubiquitous in style, ads, movie and image layout, sun shades are the last word signifier of 'cool' in mass tradition; a strong characteristic pervading a lot type and dad cultural imagery which has acquired little scholarly recognition till now.Accessible and hugely attractive, this e-book bargains an unique background of the way sun shades turned a way accent within the early 20th century, and addresses the complicated number of meanings they've got the ability to articulate, via institutions with imaginative and prescient, mild, glamour, darkness, style, velocity and know-how within the context of modernity.Cool colours might be of serious curiosity to scholars of style, layout, visible and fabric tradition, cultural stories and sociology, in addition to basic readers serious about this iconic style staple.

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Extra info for Cool Shades: The History and Meaning of Sunglasses

Example text

As such, fashion has been discussed by many modern philosophers and early sociologists, among them again Simmel and Benjamin, as an exemplar of modernity (Lehmann 2000). What to modern eyes appears to be a system based on a fairly gradual evolution in form was replaced at the end of the nineteenth century with rapid and radical changes of silhouette and style. Indicative of this is the dramatic change in the appearance of influential designer Gabriel Chanel, who went from the corseted, full-length, Edwardian clothing (which now looks like an incremental step from the Victorian sartorial norms for her class) to slacks and other modern separates in under a decade (Charles-Roux 2005).

These androgynous, mobile women of fashion embraced modernity in a manner which contradicted the female role as the static guardian of hearth, home, and tradition as well as the feminine association with emotional weakness and vulnerability. As Zdatny notes, this rebellion was as symbolic as it might have been real (1997), with the signs and symbols of a “new woman” forming a valuable currency. Traditional forms of sunshade—large brimmed hats and parasols were not practical for the “mobile” modern woman, nor were the turn-of-the-century “maisettes” (hand-held sunshades).

Fashion theorist Gabriele Mentges (2000) suggests that the speed at which war was waged—and the risks of flying as a means to wage it—necessitated a new kind of military demeanor and gave rise to new definitions of the heroic stance which was to have a profound influence on modern fashion. 4 Triplex Safety Goggles, First World War. ” Pilots’ memoirs place critical value on the ability to stay “cool,” or, as Manfred von Richthofen put it, having “nerve” (2000: 37). Loss of control was spectacularized in many a war film as a kaleidoscopic rush of spinning forms and sensations as the plane hurtled toward the ground and almost certain death.

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