Download Communicating health : strategies for health promotion by Nova Corcoran PDF

By Nova Corcoran

Verbal exchange abilities are necessary to potent health and wellbeing promoting and public wellbeing and fitness perform. This textbook bridges the distance among overall healthiness conversation idea and future health advertising and public overall healthiness perform. It presents scholars and practitioners with the data and abilities they should layout, plan, enforce and evaluation programmes and campaigns.

Now in its moment variation, issues coated within the ebook include:

- Mass media

- various audiences

- Evaluation

- Media analysis

- crusade monitoring

Case stories and interactive actions in every one bankruptcy motivate severe pondering and inventive crusade layout practice.

it is going to be a beneficial source for college kids, teachers and practitioners operating throughout healthiness advertising, public well-being, conversation, media, healthcare and nursing fields.

Nova Corcoran works as a Senior Lecturer in public healthiness and wellbeing and fitness promoting on the college of Glamorgan.

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Additional resources for Communicating health : strategies for health promotion

Sample text

2003) and physical activity (Marshall and Biddle 2001). 6: The transtheoretical model (TTM) in action Where would you place these people on the transtheoretical model? 7 to help you. ’ ‘Cigarettes can’t kill you! qxd 3/28/2007 4:35 PM Page 20 COMMUNICATING HEALTH 20 PROCESS OF BEHAVIOUR CHANGE (PBC) An alternative model to the TTM is the perceived behavioural control (PBC) model. Described by the Population Communication Services/Center for Communication Programs (2003) in the US, this model recognizes communication as a process where people can move between the stages of the PBC framework.

Attending: Paying attention to the five-a-day message. Liking: Liking and being interested in the message. e. need to eat five different types of fruit and vegetables every day). Generating: Related cognitions (thinking what would need to be done to eat five a day. Acquiring: Gaining skills to act on the message, for example cooking, shopping, changes to diet. Agreeing: Agreeing to eat five a day. Storing: Storing the five a day. e. in the supermarket, when cooking). Decision: Deciding to eat five fruit and vegetables every day.

Careful examination of these aspects needs consideration before a model is chosen for use. TRANSTHEORETICAL MODEL (TTM) (OR STAGES OF CHANGE MODEL) The transtheoretical model (TTM), more frequently referred to as the ‘stages of change’ model, is a cyclic model developed by Prochaska and Diclemente (1983). qxd 18 3/28/2007 4:35 PM Page 18 COMMUNICATING HEALTH The model suggests that people change their behaviour at certain stages in life, rather than making one major change. 7). 7 The transtheoretical model, adapted from Prochaska and Diclemente (1983) This cyclic model is based on the premise that people are at different levels of readiness to change and during the change process they move through a series of stages.

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