Download Big Data MBA: Driving Business Strategies with Data Science by Bill Schmarzo PDF

By Bill Schmarzo

Integrate great information into enterprise to force aggressive virtue and sustainable success

Big information MBA brings perception and services to leveraging sizeable information in company so that you can harness the facility of analytics and achieve a real company virtue. in keeping with a pragmatic framework with assisting method and hands-on workouts, this e-book is helping determine the place and the way monstrous info can assist rework your enterprise. you will tips on how to make the most new resources of shopper, product, and operational facts, coupled with complex analytics and knowledge technology, to optimize key approaches, discover monetization possibilities, and create new assets of aggressive differentiation. The dialogue comprises guidance for operationalizing analytics, optimum organizational constitution, and utilizing analytic insights all through your organization's person adventure to clients and front-end staff alike. you are going to discover ways to “think like a knowledge scientist” as you construct upon the selections your corporation is attempting to make, the hypotheses you must try, and the predictions you want to produce.

Business stakeholders now not have to relinquish regulate of information and analytics to IT. in reality, they have to champion the organization's facts assortment and research efforts. This ebook is a primer at the company method of analytics, supplying the sensible knowing you want to convert facts into opportunity.

  • Understand where and how to leverage monstrous data
  • Integrate analytics into daily operations
  • Structure your company to force analytic insights
  • Optimize techniques, discover possibilities, and stand proud of the rest
  • Help enterprise stakeholders to “think like a knowledge scientist”
  • Understand applicable enterprise software of alternative analytic techniques

If you will have info to remodel your online business, you want to know the way to place it to take advantage of. Big info MBA indicates you ways to enforce mammoth info and analytics to make higher decisions.

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Extra info for Big Data MBA: Driving Business Strategies with Data Science

Sample text

History has shown that the most significant technology innovations are ones that drive economic change. From the printing press to interchangeable parts to the microprocessor, these technology innovations have provided an unprecedented opportunity for the more agile and more nimble organizations to disrupt existing markets and establish new value creation processes. Big data possesses that same economic potential whether it be to create smart cities, improve the quality of medical care, improve educational effectiveness, reduce poverty, improve safety, reduce risks, or even cure cancer.

We will introduce several techniques and concepts that can be used to drive collaboration between the business and IT stakeholders and ultimately help your data science team uncover new customer, product, and operational insights that lead to better business performance. Chapter 14 (“Organizational Ramifications”) introduces organizational ramifications, especially the role of Chief Data Monetization Officer (CDMO). Summary Big data is interesting from a technology perspective, but the real story for big data is how organizations of different sizes are leveraging data and analytics to power their business models.

Organizations can use the Big Data Business Model Maturity Index as a framework against which they can measure where they sit today with respect to their adoption of big data. The Big Data Business Model Maturity Index provides a road map for helping organizations to identify where and how they can leverage data and analytics to power their business models (see Figure 2-1). Measures the degree to which the organization has integrated data and analytics into its business models Business Metamorphosis Data Monetization Business Optimization Business Monitoring Business Insights Figure 2-1: Big Data Business Model Maturity Index Organizations tend to find themselves in one of five phases on the Big Data Business Model Maturity Index: ■ Phase 1: Business Monitoring.

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